Turn Branding on Its Head : A Cheeseburger's Tale
Ever pondered what it would require to revamp a humble cheeseburger into a advertising sensation? Well, our friend Carl the Cheeseburger is about to demonstrate just that. Carl's been feeling a little bland . He knows his traditional recipe is delicious , but he's craving something more. He wants to make a statement in a world of burgers . That's w